Douglas Eaton, Accredited Investment Fiduciary®, CWS®, CDFA®

Principal, Eaton Financial Group

Phone: (954) 575-9323
Fax: (954) 573-6546


My father’s debilitating illness, rendering him unable to work, inspired me to become a financial advisor, and drives my passion for planning to this day. We had no savings and my mother had limited earning potential. My parents did not have a plan for this unforeseen and catastrophic event, and it financially devastated our family.

Through experience, I earned the value of saving, investing and planning – even accounting for those things we don’t want to think about.

In 1996 I created Eaton Financial Group. We have clients all over the United States, some with a high net-worth, some with very little, some with very high income and some with none. Our vision is that our clients consistently enhance their financial decision-making.

I have a great job! I get to spend all of my time helping my clients NOT worry about money. Because they are financially prepared – no matter what happens – they have peace of mind. We cannot control what life throws our way, but we can demonstrate our love for our family through proper planning and ensuring that all contingencies have been carefully addressed.

Outside of work, I value my time staying involved with the community. In addition to serving as a board member and Trustee of the Parkland Chamber of Commerce, I mentor DECA students, volunteer time with several community based organizations, and coach youth running. 

Moved by the profound impact of the Marjory Stoneman Douglas High School shooting, I founded, the, and The Eaton Family Foundation. Each of these entities focus on providing support to individuals and start-up charitable organizations in an effort to make communities safer places to live, work, worship and go attend school. 

I live in Parkland, FL with my wife of 20 years and my 2 daughters. With a Bachelor of Business in Finance from University of Miami I am devoted to lifelong learning, consistently pick up new skills, both in my own industry, and other areas of interest. I enjoy the local running/fitness community and train for and run marathons, practice yoga, and also greatly value travel with my family.  

****Co-founder and Chief Investment Officer in Fiduciary Planning, LLC/dba Eaton Financial Group (A Securities and Exchange Commission Registered Investment Advisor). ***Over $400 million of assets under advisement (*** as of 01/2021)

Douglas Eaton is proudly affiliated with the following professional and civic organizations:

Parkland, FL Chamber of Commerce | Board Member; Trustee
Board of Directors and Liaison between the Chamber and Stoneman Douglas High School 

Coral Springs, FL Chamber of Commerce | Trustee; Ambassador

MSD Heroes Challenge | Founder and Board Chair
Inspired to support and encourage the families and survivors of the Marjorie Stoneman Douglas High School shooting… The MSD Heroes Challenge is an obstacle race and yoga event dedicated to supporting organizations that promote making safer communities and to providing scholarships to student leaders.

4FNow, Inc. | Co-Founder
Founded in April of 2018 by Parkland, FL parents of Marjorie Stoneman Douglas High School shooting survivors. is an apolitical, not-for-profit 501(c)(3) organization with a mission to raise awareness for safer communities, prevent gun violence, and award scholarships to emerging student leaders.

Eaton Family Foundation 
Profoundly moved by the Marjorie Stoneman Douglas High School shooting, The Eaton family created their family foundation in 2019, with the goal of providing support to individuals and start-up charitable organizations whose focus it is to make communities safer places to live, work, worship and go attend school. 

Marjorie Stoneman Douglas High School DECA Program | Mentor/Sponsor
Mentoring High School Students engaged in an intensive business preparatory program. DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management 

Northwest Broward Road Runners Club | Board Member, Youth Running Coach
Formed in 2008 in Parkland, Fl, their mission is to inspire people of all ages to adopt and maintain a healthy lifestyle through running/ multi sport

Parkland Buddy Sports, Inc. | Volunteer/Leadership Scholarship sponsor


First Allied Securities | 2018-19 Chairman, Representative Advisory Council 
11 member council acting as a liaison between financial advisors and management of broker-dealer

Financial Services Institute | 2018-2020 Advocacy Representative, Florida                                                                                                                                                                             FSI is the voice of independent financial services firms and independent financial advisors, and ensures that all individuals have access to competent and affordable financial advice, products and services delivered by independent financial advisors

Doug In The Media

Fintech – Innovations in Financial Planning 
April 20, 2020 |

MSD Heroes Challenge
February 21, 2018 | ABC Miami-Channel 10

13 Things You Should Do Before You Even Think About Getting Pregnant
August 23, 2018 |

15 Bad Habits You Should Break Before You Turn 35
January 11, 2018 |

Is Your Spouse Financially Cheating You?
September 16, 2014 | Consumer Reports

Retirees and Debt: How to Avoid the Worst Traps
May 1, 2013 | Reuters

New Rules Tighten Credit Cards for Some Starting Oct 1
September 16, 2011 | The Sun Sentinel

Debt Ceiling: 10 Reasons Not to Move Your Money Now
July 28, 2011 | Reuters Money