Our Cost

We strive for complete transparency when it comes to costs of financial planning and asset management, and will freely discuss any and all compensation, either verbally, or by sharing our SEC form ADV. 

Since our compensation is not geared towards the number of transactions we perform, but rather on how well your financial plan serves your needs, our motivation is quite simple: With an understanding of your tolerance for volatility and time horizon (when you need your money), we seek to grow your wealth and income, and to provide your family an income stream you cannot outlive.

Eaton Financial Group is on “your side of the table,” and focuses on a process driven and values-based planning approach.

Our process is based on prudent financial practices and uses proven systems for each client that are:

  • Individualized
  • Interactive
  • Systematic
  • Ongoing
  • Evolving


The Fiduciary Standard

Specifically trained in a complete investment process consistent with fiduciary standards, we hold the designation, Accredited Investment Fiduciary®. The fiduciary process is based on placing the clients best interests at the forefront and following a “prudent process,” which is based on the twin fiduciary precepts of loyalty and care.

The process is based on law, regulation, and best practices that increase the likelihood of positive outcomes for investors.



Eaton Financial Group works on either a flat fee, fee-based (based on the assets under management), or income based arrangement

Our fees are discussed and agreed upon at the time of engagement:

  1. Fee-Based on the assets we manage for you, which tiers lower with higher asset amounts (.70% – 1.25%). For example, 1% of $100,000 would be $1,000 per year.
  2. Flat Fee for the initial written financial plan ($1,500 – 3,500, based on complexity) and then on an hourly basis ($250/hour) afterward. This amount of the fee is determined based on the level of planning needed. This is typically used where the client does not need/require us to manage their financial assets.
  3. Income Based as a percentage of your income for the initial written financial plan and then on an hourly basis afterward. This amount of work is determined based on the level of planning needed. This typically used with those who are in need of planning, but do not have assets to manage.

These fees are set at the start of our relationship and then re-visited either every 1 year, or if there is a significant change in the financial plan and/or portfolio.

We proudly offer pro-bono planning to those in need of a financial plan, but without the means to pay an adviser.


As with asset management, we are not obligated to do business with any one company versus another. Therefore, we choose the carrier most suitable for your particular insurance needs, health, age, sex, and financial goals.

We are paid a commission directly from the company with which we place you. There are embedded costs in the contract which cover this cost to the insurance company. Therefore, while you do not actually get a bill, realize that you are in fact indirectly paying us for our services. Typically, commissions are based on a percentage of the annual premium you pay and are much higher in the first year.