Mind Games The Allure of ForecastsThe brain has a lot of gray matter, but it hates gray areas. Uncertainty makes us very uncomfortable. Shock, Awe & PerspectiveIn times of uncertainty, maintaining a healthy perspective is both mentally and financially beneficial for investors. Strategic IgnorancePracticing strategic ignorance is about selecting which information you pay attention to, and which information to ignore. Detrimental DataNot all data is beneficial to us. Some may be downright detrimental to investors.