Broker Check

Douglas Eaton, Accredited Investment Fiduciary®, CWS®, CDFA®

My father’s debilitating illness, rendering him unable to work, inspired me to become a financial advisor, and drives my passion for planning to this day. We had no savings and my mother had limited earning potential. My parents did not have a plan for thisThis unforeseen and catastrophic event was financially devastating to our family.

Through experience, I earned the value of saving, investing and planning – even accounting for those things we don’t want to think about.  Today I receives great joy from planning with my clients. It is rewarding to know that because they are financially prepared - no matter what happens - they have peace of mind. We cannot control what life throws our way, but we can demonstrate our love for our family through proper planning and ensuring that all contingencies have been carefully addressed.

In 1996 I created Eaton Financial Group. We have clients all over the United States, some with a high net-worth, some with very little, some with very high income and some with none. Our vision is to assist clients in how to constantly improve their financial decision-making,

I currently serve as an advocate on an Advisory Board of the Financial Services Institute (the Independent Advisors’ Lobby).  In addition to serving as a board member of the Parkland Chamber of Commerce, I mentor DECA students, volunteer time with several community based organizations, and coaches youth running. 

Moved by the profound impact of the Marjory Stoneman Douglas High School Shooting, I founded 4FNow.org, The MSDHeroesChallenge.org, and The Eaton Family Foundation. Each of these entities focuses on providing support to individuals and start-up charitable organizations whose focus it is to make communities safer places to live, work, worship and go attend school. 

I live in Parkland, FL with my wife of 20 years and my 2 daughters. With a Bachelor of Business in Finance from University of Miami I am devoted to lifelong learning, consistently picks up new skills, both in my own industry, and other areas of interest. I enjoy the local running/fitness community and train for and run marathons, practice yoga, and also greatly value travel with my family.  


****Founder and Chief Investment Officer in Fiduciary Planning, LLC/dba Eaton Financial Group (A Securities and Exchange Commission Registered Investment Advisor), with $220 million of assets under management.

Douglas Eaton is proudly affiliated with the following professional and civic organizations:

Parkland, FL Chamber of Commerce | Board Member; Trustee
Board of Directors and The Liaison between the Chamber and Stoneman Douglas High School 

Coral Springs, FL Chamber of Commerce | Corporate Member

MSD Heroes ChallengeFounder and Board Chair
Inspired to support and encourage the families and survivors of the Marjorie Stoneman Douglas High School shooting... The MSD Heroes Challenge is an obstacle race and yoga event dedicated to supporting organizations that promote making safer communities and to providing scholarships to student leaders.

4FNow, Inc. | Co-Founder
Founded in April of 2018 by Parkland, FL parents of Marjorie Stoneman Douglas High School shooting survivors. 4FNow.org is an apolitical, not-for-profit 501(c)(3) organization with a mission to raise awareness for safer communities, prevent gun violence, and award scholarships to emerging student leaders.

Eaton Family Foundation 
Profoundly moved by the Marjorie Stoneman Douglas High School shooting, The Eaton family created their family foundation in 2019, with the goal of providing support to individuals and start-up charitable organizations whose focus it is to make communities safer places to live, work, worship and go attend school. 

Marjorie Stoneman Douglas High School DECA Program | Mentor/Sponsor
Mentoring High School Students engaged in an intensive business preparatory program. DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management 

Northwest Broward Road Runners Club | Board Member, Youth Running Coach                                                                                                                                  Formed in 2008 in Parkland, Fl, their mission is to inspire people of all ages to adopt and maintain a healthy lifestyle through running/ multi sport, and to be the pre-eminent clearinghouse of running information for all families, competitive and social running-related organizations in Broward County

Parkland Buddy Sports, Inc. | Volunteer/Leadership Scholarship sponsor

First Allied Securities2018-19 Chairman, Representative Advisory Council 
11 member council acting as a liaison between financial advisors and management

Financial Services Institute2017-2019 Advisory Council
Ensures that all individuals have access to competent and affordable financial advice, products and services delivered by independent financial advisors