Eaton Financial Group



3111 North University Drive, Suite 404
Coral Springs, FL 33065


(954) 575-9323


(954) 573-6546

For Women







We can tell our values by looking at our checkbook stubs.    

Gloria Steinem    




The priorities of our female clients, what is important to them - and most of all, WHY they feel this way - is of the highest significance in our firm.



Financial Myths Concerning Women and Money


Myth 1: Men manage the money and women focus on nonfinancial household roles


Women account for 80 percent of all consumer purchasing decisions, making 93 percent of food purchases and 65 percent of auto purchases, for example.6 Because women engage in more of the family shopping, they are more aware of price changes and inflation and are aware of what it takes to make the household budget work out.


Myth 2: Women are more emotional about money than men.


Certainly, women often face important financial decisions as a result of emotional life events, such as death of a spouse or divorce.


These emotions do not necessarily carry through to the everyday financial decisions. If it is more likely that women will ask for directions when they are physically lost, women are more likely than men to admit they do not know how to proceed and to seek out advice regarding the best financial path.


In fact, in studies and surveys conducted with large groups of women, the emotion most often cited as accompanying a financial decision is uncertainty or worry about being unwise with money or possibly investing in something too risky. This is born out in study after study: women are more risk averse than men when it comes to financial management.7


Given that women have higher probabilities of outliving their partners, facing eldercare duties, and saving for their own retirement rather than being part of an employer-sponsored plan, it is not difficult to comprehend this aversion to risk.


One upside of being risk averse is that women incur fewer transaction fees and costs because they tend to invest more conservatively than men and hold onto stocks longer.8



The Financial Facts about Women



Statistics on this matter underscore one common factor: the importance of financial education for women.


Women are quite likely to be solely responsible for financial decision making at some point in their lives.

  • According to the Social Security Administration, the average life expectancy for women is 81 years, compared to 73 years for men.
  • Census information tells us that the average age of widowhood is 55 years old.
  • The current divorce rate is estimated at between 36 and 50 percent.1
  • Statistics indicate that the earlier in life one marries, the higher the probability of divorce.
  • Women are more likely than men to be single parents.2


Women have lower average wages, lower lifetime earnings, and are less likely to be covered by a pension plan.

  • The Bureau of Labor Statistics reports that median earnings for all women are $638 a week, compared to $798 for men--approximately 80 percent of what men earn on average.3
  • The Department of Labor reported in 2008 that less than half of workingwomen participated in a pension or retirement plan.
  • Women are more likely to work in part-time jobs that don't offer retirement plans.
  • The typical woman spends 10 years out of the workforce for care giving, while the typical man spends just 2 years out of the workforce;
  • Nearly two-thirds of U.S. women ages 40 to 79 have already dealt with a major financial "life crisis," such as job loss, divorce, a spouse's death or serious illness.4


Just two out of five women developed a written financial plan on their own to address their financial and retirement needs.

  • A primary reason for the lack of written plans may be finding a trusted adviser. Many of the women in the study (56%) mentioned stories about fraud that they had heard of in the media or from family/friends.9


Our View


In many cases, until a divorce or death, many women have had limited experience in financial planning, and are thrust into the role of both managing not only lives and perhaps careers, but their finances as well.  


Statistics on this matter underscore one common factor: the importance of financial education for women.


When it comes to money management, it has traditionally been a man’s world. Recently, however, women have become an increasingly dominant demographic.


Women play a key role to our national prosperity: they are workers, taxpayers, voters and even financial managers (both in and out of the household). They make up half the labor force, compared to 38 percent in 1970. In fact, nearly one-third of married women workers now out-earn their husbands .7


Also, many of our clients often experience tremendous career success and often have to manage their financial affairs differently than in the past. In many cases, they have taken on the primary role in protecting and managing the family's assets.


Therefore, every woman - whether single, married, divorced, widowed, homemaker or high-powered professional - needs to plan for a life and thus, a retirement that will likely be longer than a man’s, since statistically, women generally live longer than men.


Our Family Financial Planning May Focus on Issues Such As:

  • Managing household finances
  • Funding children’s’ educational expenses
  • Caring for children and/or aging parent
  • Getting married (re-married) or divorced
  • Updating will/living will and other estate planning
  • Managing Life Events: such as death/divorce of partner/spouse/family member, managing inheritances/other windfalls
  • Identifying Identity Theft and Preventing Investment Fraud
  • Job or career changes (and related income changes)
  • Avoiding poverty in old age
  • Identifying cost effective health care options



Pro-Bono Planning:

  • Offered for those women in transition who are in need of financial planning assistance but who do not necessarily require much assistance in asset management




Women and alleged myths that surround how you handle money could go on indefinitely, but is not the reason we are here.


Rather, remember the simple lessons you have learned here:

  • First, plan ahead. Think not only of your immediate and longer term financial needs, but most importantly, what is actually important to you about your money, and WHY?
  • Next, take control of your financial planning by writing it all down and review it often.


 We wish you all of the best and are here to listen when you need us.




1.   U.S. Census Bureau, "Statistical Abstract of the United States, 2010 (455 KB PDF)

2.   Federal Reserve Speech Duke 2010

3.  U.S. Census Bureau, "American Community Survey, 2008," Tables B11001, B11002, B11005

4.  Bureau of Labor Statistics, U.S. Department of Labor (2009), "Highlights of Women's Earnings in 2008 (482 KB PDF)," Table 8

5.  AARP, "Understanding Women's Financial Needs and Behavior," 2007 survey.

6.  Bureau of Labor Statistics, U.S. Department of Labor, (2010) "The Unemployment Situation, March 2010," press release, April 2, Tables A-1, A-2, and A-3

7.  National Program on Women and Aging, The Heller School for Social Policy and Management, Brandeis University, 2001

8. Tansel Yilmazer and Angela C. Lyons, "Marriage and the Allocation of Assets in Women's Defined Contribution Plans," Journal of Family and Economic Issues, (March 2010), Vol. 31, No.1, pp. 121–13.

9.  National Program on Women and Aging, The Heller School for Social Policy and Management, Brandeis University, 2001